The Future of Management

 

 

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Executive Summary

 

Management has been a constantly evolving philosophy that has been in development since the beginning of written history.  Throughout the centuries and millennia, leaders, philosophers, and organizations have sought to create paradigms that comprehensively and coherently deal with real-world issues.  It should be noted that management, as with all other sciences, is in a constant state of flux and evolution, based upon the realities, principles, and market conditions prevalent at that time.  At the advent of the 21st century, the business community has been witness to change and corporate reengineering at a scale never seen before in human history.  Globalization, advances in technology, and a new, determined focus on the bottom line has led to the demise of many businesses, and forced others to shrug off old ideas and processes for more innovative ones.

Technology has played a critical role in the transformation of global organizations.  Technological knowledge doubles approximately every three years, and in the last 100 years, the world has amassed more knowledge, technology, and information than all of the collective knowledge in human history previous to it.  This exceedingly rapid pace of change has presented opportunities for companies that are capable of reacting quickly and efficiently, and has been the death-toll for those who cannot.  Ideas like customer relationship management, e-procurement, and XML-based transactions through real-time databases have provided fledgling companies with the weaponry to devastate competitors that are ten times their size, and have permitted monolithic corporate leviathans to utterly dominate their respective markets.

Wal-Mart is a classic example of the latter.  In the late 1980s, a small group of engineers located in a previously unknown corporate office in Arkansas were given the opportunity to integrate Wal-Mart's procurement and ordering facility into a web-based, XML- enabled application that could interact with vendors and distribution sites in real-time.  In doing so, Wal-Mart revolutionized order processing and nearly removed human error and guesswork from the ordering process.  Now, each Wal-Mart location has a real-time database of all its goods and their respective quantities.  When these items reach a predetermined level, a database kicks off an application that determines how much of the product to order.  It factors in variables like warehouse space, amount sold in the last cycle, historical sales for the upcoming cycle, and so many other factors that listing them would be useless.  This application then sends an XML - wrapped request to its vendor, and automatically places the order though the internet.  The vendor has its inventory reduced by the amount of the order, and the purchase order is slated for delivery.

In an environment that has seen the capitulation of competitors such as TJ Maxx, K-Mart, and Marshall's, Wal-Mart continues to thrive.  However, it would be difficult to attribute the success of this organization merely to technology; many other factors affect the success, or failure, of any company.  To embrace technology is not enough; without the ability to adapt to change and embrace new processes, corporations of today can suffer the agonizing death of stagnation.  Common to many of the top leaders of global organizations is the belief that the only constant in the business world is change.  The ability to adapt efficiently, quickly, and without hesitation is coercing corporate entities to redefine processes, realign business units to match such processes, and flatten the management structure.  However, even this will not be enough.  Organizations must resist the temptation to speculate that a process change will somehow repair organizational problems; no such process will do, for change is omnipresent.  Change processes will never end, for the dynamics of the new business climate will never cease to change, and corporations will be obliged to adapt to the challenges of tomorrow as they have adapted to the challenges of today.  The ability to adapt to change, and that process of adaptation, must become a core foundation of businesses of today.

There has been a focused approach to business management in academia; the "Four Functions of Management" are a cornerstone of the analysis of business management and corporate practices.  These functions have played a key role in the development of the new corporate world; they have identified strategic operations within organizations that are suspect to negligence.  Armed with this knowledge, corporate entities have streamlined and reorganized poor processes, and have focused on the health of a corporation through a combination of leadership and controls.  However, these functions are a reaction to business models that have served the business community in the 20th century.  They are a legacy to our past; an important and valuable legacy, but a legacy nonetheless.  As technology progresses, and as global economic conditions continue to change, so will our interpretation of these ideas, as well as their application.  Businesses cannot subscribe to the belief that any set of functions, no matter how well-founded in theory or application, can explain or determine success.  In the business world, the only constant is change.  Paradigms must change.  Old processes must be cast off.  New ideas and new entities and new theories must fill the void.  The only path to success is innovation.